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1 goodwill method
фин., учет метод гудвилла (метод подсчета участия партнера в капитале фирмы, при котором в пассив счета нового партнера включается часть гудвилла товарищества в размере, эквивалентном денежному взносу нового партнера)See:goodwill 5), bonus method
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метод "доброй воли": метод подсчета участия партнера в капитале фирмы, при котором капитальный счет нового партнера кредитуется частью "доброй воли" товарищества в эквиваленте его денежного взноса; см. goodwill. -
2 goodwill
сущ.1) общ. доброжелательность, благосклонность, расположениеSyn:benevolence, favourSee:2) общ. добрая воля (в отличие от действий по закону, по принуждению и пр.)See:3) общ. рвение, готовность сделать что-л.Syn:4) эк. деловая репутация (характеристика хозяйствующего субъекта, не идентифицируемая, но позволяющая получить сверхприбыль от идентифицируемых активов)goodwill as a protectable feature of a trademark — репутация товарного знака как его охраняемый элемент
See:5) учет гудвилл, стоимость деловой репутации (разница между покупной ценой фирмы и стоимостью по бухгалтерскому балансу всех ее активов и обязательств)See:6) эк. нематериальные активы (совокупность факторов, позволяющих сделать заключение о будущем превышении прибыльности данной фирмы по сравнению со средней прибыльностью аналогичных фирм, напр., таких факторов, как репутация компании, выгодное место расположения, узнаваемость торговой марки и т. п.; также само будущее превышение прибыльности в силу действия этих факторов или его денежная оценка в настоящем)Syn:
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"добрая воля": престиж, деловая репутация, контакты, клиенты и кадры компании как ее актив, который может быть оценен и занесен на специальный счет (стоимость компании сверх ее чистых балансовых активов); не имеет самостоятельной рыночной стоимости и играет роль главным образом при поглощениях и слияниях; может также определяться как капитализированная стоимость будущих прибылей компании сверх нормальной доходности для данной отрасли; см. going concern value;* * *. Превышение ценой покупки реальной рыночной стоимости приобретенных нетто-активов . Инвестиционная деятельность .* * *Финансы/Кредит/Валюта«гудвил»1. денежная оценка неосязаемого капитала2. неосязаемый основной капитал, активы как разность между ценой предприятия в целом и ценой реального основного капитала -
3 bonus method
фин., учет премиальный [бонусный\] метод* (метод подсчета участия партнера в капитале фирмы, при котором он получает больше акций, чем внесенный капитал, за счет передачи части акций старших партнеров)See:
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премиальный метод: метод определения участия партнера в капитале фирмы, при котором он получает больше акций, чем внесенный капитал, за счет передачи части акций старших партнеров; см. goodwill method. -
4 amortization
сущ.тж. amortisation1) учет амортизацияа) (бухгалтерский процесс распределения стоимости долгосрочного актива во времени, при котором стоимость актива на систематической основе списывается в расходы тех отчетных периодов, в которых ожидается получение выгод от использования этого актива)The method and rates of amortization [of capital assets\] will be disclosed in the financial statements.
See:to calculate the amortization of an intangible asset — рассчитать сумму амортизации для нематериального актива
Amortization of the Company's real estate and intangible assets in 2008 increased to $50 million — амортизация [недвижимости компании и ее нематериальных активов\]
Syn:depreciation 3)2) фин. амортизацияа) (процедура корректировки учетной стоимости облигации, купленной по цене выше или ниже номинала, в течение срока владения ею)See:3) учет амортизация (истощение стоимости истощаемых природных ресурсов, напр., нефтяных скважин и месторождений полезных ископаемых)See:4) фин. амортизация [погашение, списание\] долгаа) (выплата долга путем периодических платежей процентов и частей основной суммы долга)Loan amortization shows you how interest and principal are paid off. — Процесс погашения долга показывает, как выплачиваются проценты и основная сумма долга.
б) (величина выплаты в каком-л. периоде)Syn:See:amortization of mortgage, loan amortization, constant-principal payment amortization, effective-interest amortization, level payment amortization, negative amortization, extinguishment of debt, planned amortization class bond, targeted amortization class bond5) юр. (отчуждение земельной собственности по праву "мертвой руки")
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амортизация: 1) бухгалтерская техника ежегодного списания стоимости актива в течение всего срока владения им путем регулярного отнесения части этой стоимости на доходы; в случае фиксированных активов обычно используется термин " depreciation" (см.), а истощимых природных ресурсов - " depletion"; списываться могут и нематериальные активы типа патентов и прав; 2) выплата, погашение кредита путем регулярных платежей кредитору или в фонд погашения по определенному графику; см. sinking fund; 3) амортизация (корректировка) учетной стоимости облигаций, купленных по цене выше номинала в течение срока владения ими (т. е. уменьшение этой стоимости по мере приближения к сроку погашения по номиналу); см. accretion of discount.* * ** * *. Погашение займа в рассрочку . This is similar to straight-line depreciation, allowing a business or individual to write off an expenditure over a number of years. Amortization generally applies to intangible assets. For example, you purchase a business consisting of a machine with a fair market value of $10,000 and goodwill of $15,000. You can't expense (write off) the cost in the year acquired, but you can depreciate the machine using any of several methods, including one that provides greater deductions in the early years. The goodwill can only be amortized over 15 years using a straight-line method, or $1,000 per year. Инвестиционная деятельность .* * *-----Финансы/Кредит/Валюта1. ежегодное списание стоимости актива2. постепенное погашение стоимости кредита-----ср. depreciation -
5 Abschreibung
Abschreibung f 1. FIN, RW writedown, depreciation, allowance for depreciation, depreciation allowance (Sachanlagevermögen); amortization (immaterielles Anlagevermögen = intangible fixed assets, insbesondere der Geschäftswert = goodwill; IAS 38); write-off, writeoff (außerplanmäßige Vollabschreibung, non-scheduled depreciation); (BE) capital allowance, writing-off; (AE) allowance for depreciation; 2. GRUND depreciation; 3. WIWI capital consumption, capital consumption allowance* * *f 1. < Geschäft> write-off, transcription; 2. < Grund> depreciation; 3. < Rechnung> amortizement, capital allowance (BE), writing-off, allowance for depreciation (AE), amortization; 4. <Vw> capital consumption, capital consumption allowance* * *Abschreibung
writeoff (US), charge-off, markdown, write-down, (einzelner Posten) item written off, (für Substanzverringerung) depletion, (für Wertminderung) [allowance for] depreciation, amortization, lost usefulness;
• nach Abschreibung aller Verluste after charging off all losses;
• 7b Abschreibung allowance on premises, [statutory] repairs allowance (deduction);
• altersbedingte Abschreibung depreciation for age;
• bilanzmäßig anerkannte Abschreibung balance-sheet depreciation;
• steuerlich anerkannte Abschreibung tax (business) depreciation, tax writeoff (US) (write-off, Br.);
• beschleunigte Abschreibung accelerated depreciation, emergency amortization, rapid writeoff (US);
• betriebsbedingte Abschreibungen plant write-offs (Br.);
• buchmäßige Abschreibung theoretical depreciation;
• degressive Abschreibung declining-balance (reducing balance) depreciation;
• geometrisch degressive Abschreibung double-declining balance depreciation;
• digitale Abschreibung sum-of-the-years digit method (US);
• entstandene Abschreibungen depreciation accruals;
• aufgrund natürlicher Abnutzung erforderliche Abschreibung physical depreciation;
• erhöhte Abschreibungen accelerated allowance (Br.);
• gebrauchsbedingte Abschreibung (Maschinen) wear-out;
• genehmigte Abschreibung allowance for depreciation (Br.);
• laufende Abschreibungen writing-down allowances (Br.);
• lineare Abschreibung straight-line [method of] depreciation (US);
• höchst mögliche Abschreibung maximum depreciation;
• normale Abschreibung ordinary depreciation;
• ordentliche Abschreibung depreciation according to plan;
• progressive Abschreibung sinking-fund method of depreciation (US);
• steuerbegünstigte vorzeitige Abschreibung accelerated allowance (Br.), emergency amortization, rapid writeoff (US);
• übermäßige Abschreibung excessive depreciation;
• verbrauchsbedingte Abschreibung physical depreciation;
• verdiente Abschreibung amount of depreciation earned;
• verkürzte Abschreibung accelerated writeoff (Br.);
• vollständige Abschreibung wholesale writing down;
• steuerlich zulässige Abschreibungen tax writeoffs (US), capital allowance (Br.);
• Abschreibung für Abnutzung depreciation for wear and tear (Br.), wear-and-tear allowance (Br.);
• Abschreibung für Anlagegüter (AfA) annual allowance (Br.);
• jährliche Abschreibung auf das Anlagevermögen capital allowance (Br.), depreciation on fixed assets, annual depreciation (allowance, Br.);
• Abschreibung im Anschaffungsjahr first-year allowance (Br.);
• Abschreibung nach Anschaffungswerten historic-cost depreciation;
• Abschreibung auf Basis der erbrachten Leistung service output depreciation method;
• Abschreibungen auf Betriebsanlagen depreciation of industrial equipment, allowance on plant (Br.);
• Abschreibung auf die Betriebs- und Geschäftsausstattung depreciation on office furniture and equipment;
• Abschreibungen auf Betriebsanlagen und Zubehör plant and material writeoffs;
• Abschreibungen auf das Betriebsvermögen works depreciation;
• Abschreibung vom jeweiligen Buchwert written-down value;
• Abschreibungen für Devisenverluste writeoffs for losses on foreign exchange (US);
• Abschreibungen auf Einrichtungsgegenstände capital allowances on furniture (Br.);
• Abschreibung auf Fabrikgebäude mills and factories allowance (Br.);
• Abschreibung auf Finanzanlagen writedowns and other valuation adjustments of investments;
• Abschreibungen für Gebäude depreciation of buildings;
• Abschreibung auf gewerblich genutzte Gebäude industrial building allowance (Br.);
• Abschreibung auf Gebäudekonto (für Gebäudeabnutzung) reduction of premises account;
• Abschreibungen und Gewinne retentions;
• Abschreibungen plus nicht ausgeschüttete Gewinne business savings, net cashflow;
• Abschreibungen auf Grundstücke real-estate depreciation, depreciation of premises (property owned);
• Abschreibungen auf das Grundstücksvermögen depreciation on land;
• Abschreibungen auf Industriebauten industrial building allowance (Br.);
• Abschreibung für Investitionen investment allowance (Br.);
• Abschreibung von Lagerbeständen inventory writedown;
• hundertprozentige steuerliche Abschreibungen für Maschinen und Betriebsausrüstung im Anlaufsjahr 100% first-year tax relief on new machinery and plant;
• Abschreibung auf den Maschinenpark depreciation on machinery;
• Abschreibung im Rahmen der volkswirtschaftlichen Gesamtrechnung maintaining capital intact;
• Abschreibung auf Rationalisierungsinvestitionen functional depreciation;
• Abschreibungen auf Sachanlagen depreciation on tangible assets;
• Abschreibung für Substanzverringerung (Substanzverzehr, Substanzverlust) depletion allowance (Br.) (expenses);
• Abschreibungen auf Verwaltungsgebäude reductions of premises account;
• Abschreibungen auf Warenbestände inventory writedowns;
• Abschreibung auf Werksanlagen depreciation on plant;
• Abschreibung für Wertminderung allowance for wear and tear (Br.);
• Abschreibung nach Wiederbeschaffungskosten replacement-cost depreciation;
• Abschreibung vom Wiederbeschaffungswert depreciation on replacement value;
• Abschreibung auf Wirtschaftsgebäude agricultural building allowance (Br.);
• Abschreibungen auf die Preise abwälzen to charge depreciation of equipment onto costs;
• Abschreibung aussetzen to interrupt depreciation;
• mit Abschreibungen belasten to charge depreciations;
• zulässige Abschreibung auf das Anlagevermögen berechnen to compute allowance (Br.) (depreciation);
• steuerliche Abschreibungen vornehmen können to gain relief;
• steuerlich zulässige Abschreibungen in Anspruch nehmen to claim capital allowance (Br.);
• als steuerlich zulässige Abschreibung anerkannt sein to qualify for capital allowances (Br.);
• mit Abschreibungen belastet sein to be burdened with charges of depreciations;
• seine Abschreibungen verdienen to earn one’s depreciation;
• Abschreibung [zeitlich] verteilen to allocate depreciation;
• seine Abschreibungen steuerlich über mehrere Jahre verteilen to spread one’s depreciation over several years;
• Abschreibungen vornehmen to write off (down), to charge depreciations, to depreciate;
• steuerlich anerkannte Abschreibungen vornehmen to depreciate for tax purposes;
• Abschreibungen auf Kapitalanlagegüter steuerlich vortragen to carry forward capital allowance (Br.);
• 2% des Hauswertes pro Jahr für Abschreibungen zulassen to compute the writing-down on the basis of 2% per year of the cost of the building (Br.);
• für Abschreibungen zurückstellen to allow for depreciation. -
6 good
I [gʊd]1) (enjoyable) [ news] buono; [book, joke, weather, party] bello2) (happy)to feel good about, doing — essere contento di, di fare
3) (healthy) [eye, leg] sano, buono; [hearing, memory] buono4) (high quality) [condition, degree, score] buono; [photo, hotel, coat] belloI'm not good enough for her — non vado abbastanza bene per lei, non sono alla sua altezza
5) (prestigious) attrib. [ marriage] buono6) (obedient) [child, dog] buono, bravo; [ manners] buono7) (favourable) [impression, sign] buono8) (attractive) [legs, teeth] belloto look good with — [garment, accessories] andare o stare bene con
she looks good in blue — sta bene col blu, il blu le dona
9) (tasty) [ meal] buono, gustoso; (fit to eat) [ meat] buonoto taste, smell good — avere un buon sapore, odore
10) (virtuous) attrib. [ person] buono, virtuoso; [ life] morigeratothe good guys — (in films) i buoni
11) (kind) [person, deed] buono, gentileto do sb. a good turn — fare un favore a qcn.
would you be good enough to do, would you be so good as to do — saresti tanto o così gentile da fare
12) (pleasant)to be very good about — essere molto buono o comprensivo riguardo a [ mistake]
13) (competent) [accountant, teacher] buono, bravoto be good at — essere bravo in [ Latin]; essere bravo o forte a [ chess]
he's good at dancing — balla bene, è bravo a ballare
to be no good at — essere una schiappa in [ chemistry]; essere una schiappa a [ tennis]
to be good with — saperci fare con [children, animals]; essere bravo con [ numbers]
14) (beneficial)to be good for — fare bene a [person, plant, health]; giovare a [business, morale]
say nothing if you know what's good for you — per il tuo bene, non dire niente
15) (effective, suitable) [ method] buono, efficace; [ shampoo] buono; [ knife] adatto; [name, book, moment] buono, adatto; [idea, investment, question] buono; [ point] giustorésumé — AE questo farà bella figura sul tuo curriculum
16) (accurate) [ description] buono, preciso; (fluent) [ language] buonoto keep good time — [ clock] essere preciso
17) (fortunate)it's a good job o thing (that) fortuna che, meno male che; we've never had it so good colloq. le cose non sono mai andate così bene; it's too good to be true — è troppo bello per essere vero
19) (serviceable)the car is good for another 10,000 km — la macchina può fare ancora altri 10.000 km
20) (substantial) attrib. [salary, size] buono; [ hour] buono, abbondanteit must be worth a good 2,000 dollars — deve valere almeno 2.000 dollari
21)as good as — (virtually) praticamente
it's as good as saying yes — (tantamount to) è come o equivale a dire di sì
••good for you! — (approvingly) bravo! sono contento o buon per te! (sarcastically) tanto meglio per te!
good on you! — BE colloq. bravo!
good thinking — buona o bella idea!
II 1. [gʊd]to be onto a good thing, to have a good thing going — colloq. avere per le mani qualcosa di buono
1) (virtue) bene m.to be up to no good — colloq. combinare qualche guaio
to come to no good — finire male, fare una brutta fine
2) (benefit) bene m.for all the good it did me — per quel che mi è servito, per il bene che mi ha fatto
to do sb., sth. good — fare bene a qcn., qcs. ( to do fare)
no good can o will come of it non ne uscirà niente di buono; no good will come of waiting aspettare non servirà a nulla; to be all to the good — essere tutto di guadagnato
3) (use)4) BE (profit)5)2.nome plurale the good (virtuous people) i buoni m.III [gʊd]interiezione (expressing satisfaction) bene; (with relief) tanto meglio; (to encourage, approve) bene, ben fatto* * *[ɡud] 1. comparative - better; adjective1) (well-behaved; not causing trouble etc: Be good!; She's a good baby.) buono, bravo2) (correct, desirable etc: She was a good wife; good manners; good English.) buono3) (of high quality: good food/literature; His singing is very good.) buono4) (skilful; able to do something well: a good doctor; good at tennis; good with children.) bravo, buono5) (kind: You've been very good to him; a good father.) buono6) (helpful; beneficial: Exercise is good for you.; Cheese is good for you.) buono7) (pleased, happy etc: I'm in a good mood today.) buono8) (pleasant; enjoyable: to read a good book; Ice-cream is good to eat.) buono9) (considerable; enough: a good salary; She talked a good deal of nonsense.) buono; molto10) (suitable: a good man for the job.) adatto11) (sound, fit: good health; good eyesight; a car in good condition.) buono12) (sensible: Can you think of one good reason for doing that?) buono13) (showing approval: We've had very good reports about you.) buono14) (thorough: a good clean.) buono; bello15) (healthy or in a positive mood: I don't feel very good this morning.) bene2. noun1) (advantage or benefit: He worked for the good of the poor; for your own good; What's the good of a broken-down car?) bene; utilità2) (goodness: I always try to see the good in people.) bene; buono3. interjection(an expression of approval, gladness etc.) bene- goodness4. interjection((also my goodness) an expression of surprise etc.) santo Cielo!, buon Dio!- goods- goody
- goodbye
- good-day
- good evening
- good-for-nothing
- good humour
- good-humoured
- good-humouredly
- good-looking
- good morning
- good afternoon
- good-day
- good evening
- good night
- good-natured
- goodwill
- good will
- good works
- as good as
- be as good as one's word
- be up to no good
- deliver the goods
- for good
- for goodness' sake
- good for
- good for you
- him
- Good Friday
- good gracious
- good heavens
- goodness gracious
- goodness me
- good old
- make good
- no good
- put in a good word for
- take something in good part
- take in good part
- thank goodness
- to the good* * *I [gʊd]1) (enjoyable) [ news] buono; [book, joke, weather, party] bello2) (happy)to feel good about, doing — essere contento di, di fare
3) (healthy) [eye, leg] sano, buono; [hearing, memory] buono4) (high quality) [condition, degree, score] buono; [photo, hotel, coat] belloI'm not good enough for her — non vado abbastanza bene per lei, non sono alla sua altezza
5) (prestigious) attrib. [ marriage] buono6) (obedient) [child, dog] buono, bravo; [ manners] buono7) (favourable) [impression, sign] buono8) (attractive) [legs, teeth] belloto look good with — [garment, accessories] andare o stare bene con
she looks good in blue — sta bene col blu, il blu le dona
9) (tasty) [ meal] buono, gustoso; (fit to eat) [ meat] buonoto taste, smell good — avere un buon sapore, odore
10) (virtuous) attrib. [ person] buono, virtuoso; [ life] morigeratothe good guys — (in films) i buoni
11) (kind) [person, deed] buono, gentileto do sb. a good turn — fare un favore a qcn.
would you be good enough to do, would you be so good as to do — saresti tanto o così gentile da fare
12) (pleasant)to be very good about — essere molto buono o comprensivo riguardo a [ mistake]
13) (competent) [accountant, teacher] buono, bravoto be good at — essere bravo in [ Latin]; essere bravo o forte a [ chess]
he's good at dancing — balla bene, è bravo a ballare
to be no good at — essere una schiappa in [ chemistry]; essere una schiappa a [ tennis]
to be good with — saperci fare con [children, animals]; essere bravo con [ numbers]
14) (beneficial)to be good for — fare bene a [person, plant, health]; giovare a [business, morale]
say nothing if you know what's good for you — per il tuo bene, non dire niente
15) (effective, suitable) [ method] buono, efficace; [ shampoo] buono; [ knife] adatto; [name, book, moment] buono, adatto; [idea, investment, question] buono; [ point] giustorésumé — AE questo farà bella figura sul tuo curriculum
16) (accurate) [ description] buono, preciso; (fluent) [ language] buonoto keep good time — [ clock] essere preciso
17) (fortunate)it's a good job o thing (that) fortuna che, meno male che; we've never had it so good colloq. le cose non sono mai andate così bene; it's too good to be true — è troppo bello per essere vero
19) (serviceable)the car is good for another 10,000 km — la macchina può fare ancora altri 10.000 km
20) (substantial) attrib. [salary, size] buono; [ hour] buono, abbondanteit must be worth a good 2,000 dollars — deve valere almeno 2.000 dollari
21)as good as — (virtually) praticamente
it's as good as saying yes — (tantamount to) è come o equivale a dire di sì
••good for you! — (approvingly) bravo! sono contento o buon per te! (sarcastically) tanto meglio per te!
good on you! — BE colloq. bravo!
good thinking — buona o bella idea!
II 1. [gʊd]to be onto a good thing, to have a good thing going — colloq. avere per le mani qualcosa di buono
1) (virtue) bene m.to be up to no good — colloq. combinare qualche guaio
to come to no good — finire male, fare una brutta fine
2) (benefit) bene m.for all the good it did me — per quel che mi è servito, per il bene che mi ha fatto
to do sb., sth. good — fare bene a qcn., qcs. ( to do fare)
no good can o will come of it non ne uscirà niente di buono; no good will come of waiting aspettare non servirà a nulla; to be all to the good — essere tutto di guadagnato
3) (use)4) BE (profit)5)2.nome plurale the good (virtuous people) i buoni m.III [gʊd]interiezione (expressing satisfaction) bene; (with relief) tanto meglio; (to encourage, approve) bene, ben fatto -
7 advertising
сущ.1) рекл. реклама (совокупность каких-л. рекламных объявлений; обычно употребляется с указанием места, где размещается данная реклама)Over 60 percent of alcohol advertising [on television\] is shown during sports programming
Asian governments have attempted to limit excessive consumptions by instituting strict control over the content and amount of advertising in the media.
Advertising [on buses\] is one of the important advertising means to which companies and establishments attach great importance because this type of advertisement is a mobile one seen by all.
two-thirds of the food and drink advertising for children under 12 — две трети всей рекламы продуктов питания для детей младше 12-ти лет
Last month, 10 companies that produce almost two-thirds of the food and drink advertising [for children\] under 12 agreed to start cutting back on advertising junk foods.
No person shall within the city distribute [printed\] advertising by placing it within or upon parked automobiles.
2) рекл. реклама, рекламирование (процесс осуществления рекламы; как правило, употребляется с указанием рекламируемого продукта)Alcohol advertising is the promotion of alcoholic beverages by alcohol producers through a variety of media.
the control of medicines advertising in the UK — контроль за рекламой лекарств в Соединенном Королевстве
ATTRIBUTES: accessory 2. 1), advance 3. 2), aerial 3. 1), agricultural, air 2. 1),
alternative 2. 3), ambient 1. 1), audiovisual, auxiliary 2. 1), block 1. 4) а), boastful, broadcast 2. 1), n1, classified 1. 1), commercial 1. 4) а), comparative, competing 1. 1) а), competitive 1. 2) а), concept 1. 2) а), consumer 1. 1) а), continuity 1. 1) а), controversial 1. 1) а), cooperative 2. 1), n2, coordinated, corporate 1. 2) а), б, corrective 1. 1), creative, deceptive, demographic, denigratory, dissipative, domestic 1. 2) а),
foreign 1) б), global, professional 1. 3) б), regional, repeat 3. 3) б), strategic, superior 3. 1) б), test 3. 3) б), traditional
Syn:See:accessory advertising, advance advertising, advocacy advertising, aerial advertising, agricultural advertising, air advertising, aisle advertising, alternative advertising, ambient advertising, analogy advertising, association advertising, audiovisual advertising, auxiliary advertising, bait advertising, bait and switch advertising, bait-and-switch advertising, bank advertising, banner advertising, bargain advertising, bargain-basement advertising, block advertising, boastful advertising, brand advertising, brand image advertising, brand name advertising, breakthrough advertising, broadcast advertising, burst advertising, business advertising, business paper advertising, business publication advertising, business-to-business advertising, car-card advertising, cause advertising, challenged advertising, charity advertising, children's advertising, cinema advertising, classified advertising, combative advertising, commercial advertising, comparative advertising, comparison advertising, competing advertising, competitive advertising, concept advertising, consumer advertising, continuity advertising, controversial advertising, co-op advertising, cooperative advertising, coordinated advertising, corporate advertising, corporate image advertising, corrective advertising, counter advertising, counteradvertising, coupon advertising, creative advertising, deceptive advertising, demographic advertising, demonstration advertising, denigratory advertising, direct advertising, direct response advertising, direct-action advertising, direct mail advertising, direct-mail advertising, directory advertising, display advertising, dissipative advertising, domestic advertising, door-to-door advertising, educational advertising, electric advertising, electrical advertising, e-mail based advertising, entertaining advertising, ethical advertising, export advertising, eye-catching advertising, factual advertising, false advertising, farm advertising, fashion advertising, film advertising, financial advertising, flexform advertising, follow-up advertising, foreign advertising, fraudulent advertising, full-page advertising, gender advertising, general advertising, generic advertising, global advertising, goodwill advertising, group advertising, hard-sell advertising, hard-selling advertising, heavy advertising, help wanted advertising, high-pressure advertising, house advertising, house-to-house advertising, idea advertising, illuminated advertising, image advertising, impact advertising, indirect action advertising, indirect-action advertising, individual advertising, indoor advertising, industrial advertising, information advertising, informational advertising, informative advertising, in-house advertising, initial advertising, innovative advertising, institutional advertising, in-store advertising, insurance advertising, international advertising, interstate advertising, introductory advertising, intrusive advertising, issue advertising, joint advertising, large-scale advertising, launch advertising, legal advertising, local advertising, mail advertising, mail-order advertising, mass advertising, mass-media advertising, media advertising, military advertising, misleading advertising, mobile advertising, mood advertising, movie theatre advertising, multimedia advertising, multinational advertising, national advertising, non-business advertising, non-commercial advertising, novelty advertising, obtrusive advertising, offbeat advertising, off-season advertising, on-line advertising, on-target advertising, opinion advertising, oral advertising, outdoor advertising, out-of-home advertising, package advertising, periodical advertising, personality advertising, persuasive advertising, point-of-purchase advertising, point-of-sale advertising, political advertising, postal advertising, postcard advertising, poster advertising, postmark advertising, pre-launch advertising, premium advertising, press advertising, prestige advertising, price advertising, primary advertising, print advertising, private sector advertising, problem-solution advertising, procurement advertising, producer advertising, product advertising, product-comparison advertising, professional advertising, promotional advertising, public relations advertising, public sector advertising, public service advertising, public-affairs advertising, public interest advertising, public-issue advertising, public-service advertising, radio advertising, railway advertising, reason-why advertising, recruitment advertising, regional advertising, reinforcement advertising, remembrance advertising, reminder advertising, repeat advertising, retail advertising, retentive advertising, saturation advertising, scented advertising, screen advertising, seasonal advertising, selective advertising, self-advertising, semi-display advertising, show-window advertising, sky advertising, slide advertising, social advertising, social cause advertising, soft-sell advertising, specialty advertising, split-run advertising, spot advertising, store advertising, strategic advertising, street advertising, strip advertising, subliminal advertising, sustaining advertising, switch advertising, tactical advertising, target advertising, taxi top advertising, teaser advertising, television advertising, test advertising, testimonial advertising, tie-in advertising, tombstone advertising, total advertising, trade advertising, trademark advertising, traditional advertising, transformational advertising, transit advertising, transportation advertising, truthful advertising, truth-in-advertising, two-step formal advertising, unacceptable advertising, unfair advertising, untruthful advertising, visual advertising, vocational advertising, wall advertising, word-of-mouth advertising, written advertising, yellow pages advertising, advertising abuse, advertising action, advertising aids, advertising analysis а), advertising appeal, advertising approach, advertising audience, advertising awareness, advertising balance, advertising band, advertising believability, advertising break, advertising brochure, advertising catalogue, advertising circular, advertising claim 1) а), advertising clutter, advertising column, advertising communication, advertising competition 2) а), advertising copy, advertising coupon, advertising credibility, advertising cue, advertising decay, advertising deception, advertising device, advertising emphasis, advertising exaggeration, advertising exposure 2) а), advertising factor а), advertising film, advertising folder, advertising frequency, advertising gift, advertising gimmick, advertising handbill, advertising hoarding, advertising image, advertising impact, advertising impression, advertising influence, advertising insert, advertising intensity, advertising jingle, advertising label, advertising leaflet, advertising letter, advertising literature 1) а), advertising location, advertising magazine, advertising material, advertising matter, advertising media, advertising medium, advertising novelty, advertising operation 2) а), advertising page, advertising pamphlet, advertising panel, advertising penetration, advertising perception, advertising personality, advertising playback, advertising point, advertising posttest, advertising pretest, advertising puffery, advertising pylon, advertising race, advertising readership, advertising recall, advertising response, advertising retention, advertising sample, advertising section 2) а), advertising site, advertising slogan, advertising space, advertising specialty, advertising sponsorship, advertising spoof, advertising spot, advertising standards, advertising structure, advertising supplement, advertising test, advertising testing, advertising text, advertising threshold, advertising time, advertising vehicle, advertising wearout, advertising wedge, Canadian Code of Advertising Standards, Code of Advertising Practice, Defining Advertising goals for Measured Advertising Results, Federal Cigarette Labeling and Advertising Act, ICC Guidelines / Code on Advertising and Marketing on the Internet, ICC International Code of Advertising Practice, ICC International Code of Environmental Advertising, ICC International Codes of Marketing and Advertising Practices, Standard Advertising Register, Standard Directory of Advertising Agencies, Standards of Practice of the American Association of Advertising Agencies, Advertising Association, Advertising Association of the West, Advertising Checking Bureau, Advertising Club of New York, Advertising Council, Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc. 2), Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc.3) рекл. рекламное дело, рекламная деятельность, рекламный бизнес (реклама как вид деятельности безотносительно каких-л. конкретных продуктов; реклама как одна из функций организации)advertising counsellor [consultant\] — рекламный консультант, консультант по рекламе
advertising expert — рекламный эксперт, эксперт по рекламе
Syn:See:above-the-line advertising, below-the-line advertising, flat fee advertising, investment advertising, per inquiry advertising, advertising account, advertising activity, advertising agency, advertising agent, advertising agreement, advertising allowance, advertising analysis б), advertising appropriation, advertising assistant, advertising audit, advertising brief, advertising broker, advertising budget, advertising business, advertising campaign, advertising canvasser, advertising claim 2) б), advertising club, advertising code, advertising community, advertising company, advertising competition 1) б), advertising contract, advertising contractor, advertising control, advertising cooperative, advertising copywriting, advertising cost, advertising coverage, advertising customer, advertising department, advertising director, advertising directory, advertising drive, advertising effect, advertising effectiveness, advertising efficiency, advertising environment, advertising ethics, advertising exchange, advertising executive, advertising expenditures, advertising expenses, advertising exposure 1) б), &3, advertising factor б), advertising firm, advertising guide, advertising industry, advertising injury, advertising landscape, advertising legislation, advertising leverage, advertising liability, advertising linage, advertising literature 2) б), advertising man, advertising management, advertising manager, advertising method, advertising mix, advertising monopoly, advertising network, advertising objective, advertising office, advertising operation 1) б), advertising order, advertising outcome, advertising outlay, advertising output, advertising people, advertising performance, advertising personnel, advertising plan, advertising planner, advertising planning, advertising portfolio, advertising practice, advertising practitioner, advertising professional, advertising programme, advertising purpose, advertising rate, advertising register, advertising representative, advertising research, advertising restrictions, advertising sales agents, advertising schedule, advertising section 1) б), advertising self-regulation, advertising services, advertising specialist, advertising spending, advertising statistics, advertising strategy, advertising substantiation, advertising support, advertising talent, advertising theory, advertising value, advertising variable, advertising weight, media buy, copywriting, advertology
* * *
реклама, рекламирование: использование печатных, теле-, радио- и иных посланий, оплаченных рекламодателем, для благоприятного воздействия на потенциальных покупателей товара или клиентов.* * *размещение объявлений; размещение рекламы; рекламирование. . Словарь экономических терминов .* * *эмоционально окрашенная информация об основных характеристиках отдельных видов страхования и страховых операций с целью формирования устойчивого спроса на страховые услуги-----средство распространения информации и убеждения людей через прессу, телевидение, радиовещание, объявления, плакаты и другим образом -
8 abschreiben
abschreiben v 1. BANK amortize (Vermögenswerte, Aktiva); 2. FIN, GEN write off (Forderung, Verlust); transcribe (Text); 3. RW write down, amortize (immaterielles Anlagevermögen = intangible fixed assets, insbesondere der Geschäftswert = goodwill); depreciate (Anlagegüter); 4. VERSICH write off; 5. WIWI depreciate (Vermögenswerte, Aktiva) • auf den Börsenwert abschreiben RW write down to the stockmarket value • in gleichen Raten über die geschätzte Nutzungsdauer abschreiben RW write down in equal instal(l)ments over the estimated useful life (straight-line method of depreciation, lineare Abschreibung) • über zehn Jahre abschreiben RW write off over ten years* * *v 1. < Bank> Vermögenswerte, Aktiva amortize; 2. < Finanz> write off; 3. < Geschäft> Forderung, Verlust write off, Text transcribe; 4. < Rechnung> write down, Vermögenswerte, Aktiva amortize, depreciate; 5. < Versich> write off; 6. <Vw> Vermögenswerte, Aktiva depreciate ■ über zehn Jahre abschreiben < Rechnung> write off over ten years* * *Abschreiben
copying;
• Abschreiben von Urkunden engrossment. -
9 demonstrate
['demənstreɪt]гл.1) показывать, демонстрировать2) демонстрировать, проявлятьto demonstrate competence / goodwill — демонстрировать компетентность / добрую волю
Syn:3) доказывать; служить доказательствомThe results demonstrate convincingly that this method is safe and reliable. — Результаты убедительно доказывают, что данный метод является безопасным и надёжным.
I hope this message demonstrates my feelings to the students. — Я надеюсь, это послание ясно говорит о том, какие чувства я испытываю по отношению к студентам.
How can I demonstrate to you that my story is true? — Как я могу тебя убедить, что говорю правду?
Syn:4) открывать, проявлять ( чувства)Paul was a personage who demonstrated all his sentiments, and performed his various parts in life with the greatest vigour. — Поль был человеком, проявлявшим все свои чувства и осуществлявшим все действия с колоссальной энергией.
5) участвовать в демонстрации / маршеto demonstrate against smth. — участвовать в марше протеста, протестовать против чего-л.
to demonstrate in favour / support of smth. — участвовать в демонстрации в поддержку чего-л.
Saturday 20 October, Exeter, 700 demonstrate against the war. — В субботу, 20 октября, в г. Эксетер прошла антивоенная демонстрация, в которой приняли участие 700 человек.
Syn:6) воен. демонстрировать силу -
10 favour
faveur ⇒ 1 (a), 1 (c)-(f) service ⇒ 1 (b) préférer ⇒ 2 (a) être partisan de ⇒ 2 (b) favoriser ⇒ 2 (c), 2 (d) ressembler à ⇒ 2 (e)1 noun(a) (approval) faveur f, approbation f;∎ to be in favour (person) être bien en cour, être bien vu; (artist, fashion) être à la mode ou en vogue;∎ to be out of favour (person) être mal en cour, ne pas être bien vu; (artist, book) ne pas être à la mode ou en vogue; (fashion) être démodé ou dépassé;∎ she's in favour with the boss elle est bien vue du patron;∎ he speaks in their favour il parle en leur faveur;∎ to fall out of favour with sb perdre les bonnes grâces de qn;∎ this method has rather fallen out of favour in recent years cette méthode a été plus ou moins abandonnée au cours de ces dernières années;∎ to be restored or to return to favour rentrer en grâce;∎ to find favour with sb trouver grâce aux yeux de qn, gagner l'approbation de qn;∎ he is prepared to look with favour upon the suggestion il est prêt à approuver ou à examiner favorablement la proposition;∎ he looks with favour upon us il est bien disposé à notre égard;∎ to be in favour of sth être partisan de qch, être pour qch;∎ to be in favour of doing sth être d'avis de ou être pour faire qch(b) (act of goodwill) service m;∎ will you do me a favour or do a favour for me? voulez-vous me rendre (un) service?;∎ may I ask a favour of you or ask you a favour? puis-je vous demander un service?;∎ I did it as a favour to her je l'ai fait pour lui rendre service;∎ I ask you as a favour not to say anything je vous serais très reconnaissant de ne rien dire;∎ do me a favour and play somewhere else soyez gentil, allez jouer ailleurs;∎ she's not doing herself any favours by being so arrogant son arrogance la dessert;∎ thank God for small favours remercions le ciel pour ses petits bienfaits; ironic encore heureux!;∎ everything is in our favour tout joue en notre faveur, nous avons tout pour nous;∎ the odds are in his favour il est (donné) favori;∎ a point in her favour un bon point pour elle, un point en sa faveur;∎ the magistrates decided in his favour les juges lui ont donné raison ou gain de cause;∎ all those in favour raise your hand que tous ceux qui sont pour lèvent la main;∎ he dropped the idea in favour of our suggestion il a laissé tomber l'idée au profit de notre suggestion;∎ a will in favour of the children un testament en faveur des enfants;∎ a cheque in favour of Jill Adam un chèque payable à Jill Adam;∎ credit in your favour à votre crédit(d) (partiality) faveur f, partialité f(e) History (badge, ribbon) faveur f; old-fashioned (of sports fan) rosette f (aux couleurs d'une équipe)∎ a woman's favours les faveurs fpl d'une femme;∎ she was rather too free with her favours elle était un peu trop prodigue de ses faveurs(b) (support → suggestion, team) être partisan de, être pour; (→ candidate, project) favoriser, appuyer; (→ theory) soutenir;∎ I favour allowing more time for the planning stage je suis partisan d'accorder plus de temps au stade préparatoire∎ the ground is quite firm, which favours this horse le terrain est très ferme, ce qui est favorable à ce cheval ou ce qui avantage ce cheval;∎ circumstances that would favour a June election des circonstances (qui seraient) favorables à une élection en juin∎ she favoured him with a smile elle l'a gratifié d'un sourire;∎ he favoured us with his company il nous a fait l'honneur de se joindre à nous;∎ favoured with talent talentueux, doué;∎ favoured with good looks avantagé par la nature(e) (resemble) ressembler à;∎ he favours his mother il ressemble à ou tient de sa mère -
11 way
way [weɪ]chemin ⇒ 1A (a)-(c) voie ⇒ 1A (a) route ⇒ 1A (a), 1A (c) direction ⇒ 1A (d) sens ⇒ 1A (d), 1A (e) parages ⇒ 1A (f) moyen ⇒ 1B (a) méthode ⇒ 1B (a) façon ⇒ 1B (b) manière ⇒ 1B (b), 1B (c) coutume ⇒ 1B (c) habitude ⇒ 1B (c) égard ⇒ 1B (f) rapport ⇒ 1B (f)1 nounA.∎ we took the way through the woods nous avons pris le chemin qui traverse le bois;∎ they're building a way across the desert ils ouvrent une route à travers le désert;∎ they live across or over the way from the school ils habitent en face de l'école;∎ the house/the people over or across the way la maison/les gens d'en face;∎ pedestrian way voie f ou rue f piétonne;∎ private/public way voie f privée/publique;∎ Religion the Way of the Cross le chemin de Croix(b) (route leading to a specified place) chemin m;∎ this is the way to the library la bibliothèque est par là;∎ could you tell me the way to the library? pouvez-vous me dire comment aller à la bibliothèque?;∎ what's the shortest or quickest way to town? quel est le chemin le plus court pour aller en ville?;∎ that's the way to ruin c'est le chemin de la ruine;∎ we took the long way (round) nous avons pris le chemin le plus long;∎ which way does this bus go? par où passe ce bus?;∎ I had to ask the or my way il a fallu que je demande mon chemin;∎ she knows the way to school elle connaît le chemin de l'école;∎ to know one's way about a place connaître un endroit;∎ you'll soon find your way about tu trouveras bientôt ton chemin tout seul;∎ they went the wrong way ils se sont trompés de chemin, ils ont pris le mauvais chemin;∎ to lose one's way s'égarer, perdre son chemin; figurative s'égarer, se fourvoyer;∎ to know one's way around savoir s'orienter; figurative savoir se débrouiller;∎ the way to a man's heart is through his stomach = pour conquérir le cœur d'un homme, il faut lui faire de bons petits plats(c) (route leading in a specified direction) chemin m, route f;∎ the way back le chemin ou la route du retour;∎ I got lost on the way back home je me suis perdu sur le chemin du retour;∎ he couldn't find the way back home il n'a pas trouvé le chemin pour rentrer (à la maison);∎ on our way back we stopped for dinner au retour ou sur le chemin du retour, nous nous sommes arrêtés pour dîner;∎ she showed us the easiest way down/up elle nous a montré le chemin le plus facile pour descendre/monter;∎ the way up is difficult but the way down will be easier la montée est difficile mais la descente sera plus facile;∎ do you know the way down/up? savez-vous par où on descend/on monte?;∎ the way in l'entrée f;∎ the way out la sortie;∎ we looked for a way in/out nous cherchions un moyen d'entrer/de sortir;∎ I took the back way out je suis sorti par derrière;∎ can you find your way out? vous connaissez le chemin pour sortir?;∎ I can find my own way out je trouverai mon chemin;∎ figurative miniskirts are on the way back in la minijupe est de retour;∎ miniskirts are on the way out la minijupe n'est plus tellement à la mode;∎ the director is on the way out le directeur ne sera plus là très longtemps;∎ they found a way out of the deadlock ils ont trouvé une solution pour sortir de l'impasse;∎ is there no way out of this nightmare? n'y a-t-il pas moyen de mettre fin à ce cauchemar?;∎ their decision left her no way out leur décision l'a mise dans une impasse;∎ he left himself a way out il s'est ménagé une porte de sortie(d) (direction) direction f, sens m;∎ come this way venez par ici;∎ he went that way il est allé par là;∎ is this the way? c'est par ici?;∎ this way to the chapel (sign) vers la chapelle;∎ this way and that de-ci de-là, par-ci par-là;∎ look this way regarde par ici;∎ I never looked their way je n'ai jamais regardé dans leur direction;∎ to look the other way détourner les yeux; figurative fermer les yeux;∎ he didn't know which way to look (embarrassed) il ne savait plus où se mettre;∎ which way is the library from here? par où faut-il passer pour aller à la bibliothèque?;∎ which way did you come? par où êtes-vous venu?;∎ which way did she go? par où est-elle passée?;∎ which way is the wind blowing? d'où vient le vent?;∎ figurative I could tell which way the wind was blowing je voyais très bien ce qui allait se passer;∎ which way does the tap turn? dans quel sens faut-il tourner le robinet?;∎ which way do I go from here? où est-ce que je vais maintenant?; figurative qu'est-ce que je fais maintenant?;∎ get in, I'm going your way montez, je vais dans la même direction que vous;∎ they set off, each going his own way ils sont partis chacun de leur côté;∎ to go one's own way (follow own wishes) faire à sa guise; (differ from others) faire bande à part, suivre son chemin;∎ we each went our separate ways (on road) nous sommes partis chacun de notre côté; (in life) chacun de nous a suivi son propre chemin;∎ he went the wrong way il a pris la mauvaise direction; (down one-way street) il a pris la rue en sens interdit;∎ to come one's way se présenter;∎ any job that comes my way n'importe quel travail qui se présente;∎ if ever the opportunity comes your way si jamais l'occasion se présente;∎ familiar everything's going my way tout marche comme je veux en ce moment;∎ the vote went our way le vote nous a été favorable;∎ the vote couldn't have gone any other way les résultats du vote étaient donnés d'avance;∎ to go one's own way n'en faire qu'à sa tête, vivre à sa guise;∎ to go the way of all flesh or of all things mourir∎ stand the box the other way up posez le carton dans l'autre sens;∎ this way up (on packaging) haut;∎ hold the picture the right way up tenez le tableau dans le bon sens;∎ is it the right way round? est-ce qu'il est à l'endroit?;∎ it's the wrong way up c'est dans le mauvais sens;∎ it's the wrong way round c'est dans le mauvais sens;∎ the curtains are the wrong way round les rideaux sont à l'envers ou dans le mauvais sens;∎ your sweater is the right/wrong way out votre pull est à l'endroit/à l'envers;∎ try it the other way round essayez dans l'autre sens;∎ cats hate having their fur brushed the wrong way les chats détestent qu'on les caresse à rebrousse-poil;∎ SHE insulted him? you've got it the wrong way round elle, elle l'a insulté? mais c'est le contraire;∎ he invited her tonight, last time it was the other way round ce soir c'est lui qui l'a invitée, la dernière fois c'était l'inverse(f) (area, vicinity) parages mpl;∎ call in when you're up our way passez nous voir quand vous êtes dans le coin ou dans les parages;∎ I was out or over your way yesterday j'étais près de ou du côté de chez vous hier;∎ the next time you're that way la prochaine fois que vous passerez par là;∎ the blast came from Chicago way l'explosion venait du côté de Chicago;∎ the village is rather out of the way le village est un peu isolé∎ we came part of the way by foot nous avons fait une partie de la route à pied;∎ to go part of the way with sb faire un bout de chemin avec qn;∎ they were one-third of the way through their trip ils avaient fait un tiers de leur voyage;∎ we've come most of the way nous avons fait la plus grande partie du chemin;∎ he talked the entire or whole way il a parlé pendant tout le trajet;∎ he can swim quite a way il peut nager assez longtemps;∎ a long way off or away loin;∎ a little or short way off pas très loin, à courte distance;∎ Susan sat a little way off Susan était assise un peu plus loin;∎ I saw him from a long way off je l'ai aperçu de loin;∎ it's a long way to Berlin Berlin est loin;∎ it's a long way from Paris to Berlin la route est longue de Paris à Berlin;∎ we're a long way from home nous sommes loin de chez nous;∎ we've come a long way (from far away) nous venons de loin; (made progress) nous avons fait du chemin;∎ we've a long way to go (far to travel) il nous reste beaucoup de route à faire; (a lot to do) nous avons encore beaucoup à faire; (a lot to collect, pay) nous sommes encore loin du compte;∎ he has a long way to go to be ready for the exam il est loin d'être prêt pour l'examen∎ it's a long way to Christmas Noël est encore loin;∎ you have to go back a long way il faut remonter loin;∎ figurative I'm a long way from trusting him je suis loin de lui faire confiance;∎ you're a long way off or out (in guessing) vous n'y êtes pas du tout;∎ that's a long way from what we thought ce n'est pas du tout ce qu'on croyait;∎ she'll go a long way elle ira loin;∎ the scholarship will go a long way towards helping with expenses la bourse va beaucoup aider à faire face aux dépenses;∎ a little goodwill goes a long way un peu de bonne volonté facilite bien les choses;∎ you can make a little meat go a long way by doing this utilisez au mieux un petit morceau de viande en faisant ceci;∎ she makes her money go a long way elle sait ménager son argent;∎ a little bit goes a long way il en faut très peu;∎ humorous a little of him goes a long way il est sympa, mais à petites doses(i) (space in front of person, object)∎ a tree was in the way un arbre bloquait ou barrait le passage;∎ a car was in his way une voiture lui barrait le passage ou l'empêchait de passer;∎ I can't see, the cat is in the way je ne vois pas, le chat me gêne;∎ is the lamp in your way? la lampe vous gêne-t-elle?;∎ put the suitcases under the bed out of the way rangez les valises sous le lit pour qu'elles ne gênent pas;∎ to get out of the way s'écarter (du chemin);∎ we got out of his way nous l'avons laissé passer;∎ out of my way! pousse-toi!, laisse-moi passer!;∎ the cars got out of the ambulance's way les voitures ont laissé passer l'ambulance;∎ to get sb out of the way se débarrasser de qn, écarter ou éloigner qn;∎ to get sth out of the way enlever ou pousser qch;∎ figurative let's get the subject of holidays out of the way first réglons d'abord la question des vacances;∎ keep out of the way! ne reste pas là!;∎ make way! écartez-vous!;∎ make way for the parade! laissez passer le défilé!;∎ make way for the President! faites place au Président!;∎ to get in one another's way se gêner (les uns les autres);∎ figurative her social life got in the way of her studies ses sorties l'empêchaient d'étudier;∎ I don't want to get in the way of your happiness je ne veux pas entraver votre bonheur;∎ I kept out of the boss's way j'ai évité le patron;∎ familiar he wants his boss out of the way il veut se débarrasser de son patron□ ;∎ familiar once the meeting is out of the way dès que nous serons débarrassés de la réunion;∎ he is retiring to make way for a younger man il prend sa retraite pour céder la place à un plus jeune;∎ they tore down the slums to make way for blocks of flats ils ont démoli les taudis pour pouvoir construire des immeubles;∎ to clear or prepare the way for sth préparer la voie à qch;∎ to put difficulties in sb's way créer des difficultés à qn;∎ couldn't you see your way (clear) to doing it? ne trouveriez-vous pas moyen de le faire?∎ the acid ate its way through the metal l'acide est passé à travers le métal;∎ I fought or pushed my way through the crowd je me suis frayé un chemin à travers la foule;∎ we made our way towards the train nous nous sommes dirigés vers le train;∎ to make one's way home rentrer;∎ I made my way back to my seat je suis retourné à ma place;∎ they made their way across the desert ils ont traversé le désert;∎ they made their way down/up the hill ils ont descendu/monté la colline;∎ she made her way up through the hierarchy elle a gravi les échelons de la hiérarchie un par un;∎ she had to make her own way in the world elle a dû faire son chemin toute seule;∎ she talked her way out of it elle s'en est sortie avec de belles paroles;∎ he worked or made his way through the pile of newspapers il a lu les journaux un par un;∎ I worked my way through college j'ai travaillé pour payer mes études;∎ however did it find its way into print? comment en est-on venu à l'imprimer?B.(a) (means, method) moyen m, méthode f;∎ in what way can I help you? comment ou en quoi puis-je vous être utile?;∎ there are several ways to go or of going about it il y a plusieurs façons ou plusieurs moyens de s'y prendre;∎ I do it this way voilà comment je fais;∎ in one way or another d'une façon ou d'une autre;∎ they thought they would win that way ils pensaient pouvoir gagner comme ça;∎ he's going to handle it his way il va faire ça à sa façon;∎ she has her own way of cooking fish elle a sa façon à elle de cuisiner le poisson;∎ the right/wrong way to do it la bonne/mauvaise façon de le faire;∎ you're doing it the right/wrong way c'est comme ça/ce n'est pas comme ça qu'il faut (le) faire;∎ do it the usual way faites comme d'habitude;∎ there's no way or I can't see any way we'll finish on time nous ne finirons jamais ou nous n'avons aucune chance de finir à temps;∎ Politics ways and means financement m;∎ there are ways and means il y a des moyens;∎ to find a way of doing sth trouver (le) moyen de faire qch;∎ humorous love will find a way l'amour finit toujours par triompher;∎ that's the way to do it! c'est comme ça qu'il faut faire!, voilà comment il faut faire!;(b) (particular manner, fashion) façon f, manière f;∎ in this way de cette façon;∎ in a friendly way gentiment;∎ he spoke in a general way about the economy il a parlé de l'économie d'une façon générale;∎ she doesn't like the way he is dressed elle n'aime pas la façon dont il est habillé;∎ he doesn't speak the way his family does il ne parle pas comme sa famille;∎ they see things in the same way ils voient les choses de la même façon;∎ in their own (small) way they fight racism à leur façon ou dans la limite de leurs moyens, ils luttent contre le racisme;∎ in the same way, we note that… de même, on notera que…;∎ that's one way to look at it or of looking at it c'est une façon ou manière de voir les choses;∎ my way of looking at it mon point de vue sur la question;∎ that's not my way (of doing things) ce n'est pas mon genre, ce n'est pas ma façon de faire;∎ try to see it my way mettez-vous à ma place;∎ way of speaking/writing façon de parler/d'écrire;∎ to her way of thinking à son avis;∎ the way she feels about him les sentiments qu'elle éprouve à son égard;∎ I didn't think you would take it this way je ne pensais pas que vous le prendriez comme ça;∎ if that's the way you feel about it! si c'est comme ça que vous le prenez!;∎ the American way of life la manière de vivre des Américains, le mode de vie américain;∎ being on the move is a way of life for the gypsy le voyage est un mode de vie pour les gitans;∎ dieting has become a way of life with some people certaines personnes passent leur vie à faire des régimes;∎ yearly strikes have become a way of life les grèves annuelles sont devenues une habitude∎ we soon got used to her ways nous nous sommes vite habitués à ses manières;∎ I know his little ways je connais ses petites manies;∎ the ways of God and men les voies de Dieu et de l'homme;∎ he knows nothing of their ways il les connaît très mal, il ne les comprend pas du tout;∎ she has a way of tossing her head when she laughs elle a une façon ou manière de rejeter la tête en arrière quand elle rit;∎ they're happy in their own way ils sont heureux à leur manière;∎ he's a genius in his way c'est un génie dans son genre;∎ it's not my way to criticize ce n'est pas mon genre ou ce n'est pas dans mes habitudes de critiquer;∎ he's not in a bad mood, it's just his way il n'est pas de mauvaise humeur, c'est sa façon d'être habituelle;∎ she got into/out of the way of rising early elle a pris/perdu l'habitude de se lever tôt;∎ you'll get into the way of it vous vous y ferez(d) (facility, knack)∎ she has a (certain) way with her elle a le chic;∎ he has a way with children il sait (comment) s'y prendre ou il a le chic avec les enfants;∎ she has a way with words elle a le chic pour s'exprimer;∎ trouble has a way of showing up when least expected les ennuis ont le chic pour se manifester quand on ne s'y attend pas(e) (indicating a condition, state of affairs)∎ let me tell you the way it was laisse-moi te raconter comment ça s'est passé;∎ we can't invite him given the way things are on ne peut pas l'inviter étant donné la situation;∎ we left the flat the way it was nous avons laissé l'appartement tel qu'il était ou comme il était;∎ is he going to be staying here? - it looks that way est-ce qu'il va loger ici? - on dirait (bien);∎ it's not the way it looks! ce n'est pas ce que vous pensez!;∎ it's not the way it used to be ce n'est pas comme avant;∎ that's the way things are c'est comme ça;∎ that's the way of the world ainsi va le monde;∎ business is good and we're trying to keep it that way les affaires vont bien et nous faisons en sorte que ça dure;∎ the train is late - that's always the way le train est en retard - c'est toujours comme ça ou pareil;∎ that's always the way with him il est toujours comme ça, c'est toujours comme ça avec lui;∎ life goes on (in) the same old way la vie va son train ou suit son cours;∎ I don't like the way things are going je n'aime pas la tournure que prennent les choses;∎ we'll never finish the way things are going au train où vont les choses, on n'aura jamais fini;∎ to be in a bad way être en mauvais état;∎ he's in a bad way il est dans un triste état;∎ their business is in a bad/good way leurs affaires marchent mal/bien;∎ she's in a fair way to succeed/to becoming president elle est bien partie pour réussir/pour devenir président(f) (respect, detail) égard m, rapport m;∎ in what way? à quel égard?, sous quel rapport?;∎ in this way à cet égard, sous ce rapport;∎ it's important in many ways c'est important à bien des égards;∎ in some ways à certains égards, par certains côtés;∎ the job suits her in every way le poste lui convient à tous égards ou à tous points de vue;∎ I'll help you in every possible way je ferai tout ce que je peux pour vous aider;∎ she studied the problem in every way possible elle a examiné le problème sous tous les angles possibles;∎ useful in more ways than one utile à plus d'un égard;∎ these two books, each interesting in its (own) way ces deux livres, qui sont intéressants chacun dans son genre;∎ he's clever that way sur ce plan-là, il est malin;∎ in one way d'un certain point de vue;∎ in a way you're right en un sens vous avez raison;∎ I see what you mean in a way d'un certain point de vue ou d'une certaine manière, je vois ce que tu veux dire;∎ I am in no way responsible je ne suis absolument pas ou aucunement responsable;∎ this in no way changes your situation ceci ne change en rien votre situation;∎ without wanting in any way to criticize sans vouloir le moins du monde critiquer∎ to do things in a big way faire les choses en grand;∎ she went into politics in a big way elle s'est lancée à fond dans la politique;∎ they're in the arms business in a big way ils font de grosses affaires dans l'armement;∎ they helped out in a big way ils ont beaucoup aidé;∎ a grocer in a big/small way un gros/petit épicier;∎ we live in a small way nous vivons modestement;∎ the restaurant is doing quite well in a small way le restaurant marche bien à son échelle;∎ it does change the situation in a small way ça change quand même un peu la situation∎ the committee was split three ways le comité était divisé en trois groupes∎ we're gathering/losing way nous prenons/perdons de la vitesse;∎ the ship has way on le navire a de l'erre∎ she always gets or has her (own) way elle arrive toujours à ses fins;∎ he only wants it his way il n'en fait qu'à sa tête;∎ I'm not going to let you have it all your (own) way je refuse de te céder en tout;∎ if I had my way, he'd be in prison si cela ne tenait qu'à moi, il serait en prison;∎ I refuse to go - have it your (own) way je refuse d'y aller - fais ce que ou comme tu veux;∎ no, it was 1789 - have it your (own) way non, c'était en 1789 - soit;∎ you can't have it both ways il faut choisir;∎ I can stop too, it works both ways je peux m'arrêter aussi, ça marche dans les deux sens;∎ there are no two ways about it il n'y a pas le choix;∎ no two ways about it, he was rude il n'y a pas à dire, il a été grossier;∎ humorous to have one's (wicked) way with sb coucher avec qn(a) (far → in space, time) très loin□ ;∎ they live way over yonder ils habitent très loin par là-bas;∎ way up the mountain très haut dans la montagne□ ;∎ way down south là-bas dans le sud□ ;∎ way back in the distance au loin derrière□ ;∎ way back in the 1930s déjà dans les années 30□∎ we know each other from way back, we go way back nous sommes amis depuis très longtemps□ ;∎ you're way below the standard tu es bien en-dessous du niveau voulu□ ;∎ he's way over forty il a largement dépassé la quarantaine□ ;∎ she's way ahead of her class elle est très en avance sur sa classe□ ;∎ he's way off or out in his guess il est loin d'avoir deviné□∎ he is way crazy il est vachement atteintNautical (in shipbuilding) cale f∎ the baby cried all the way le bébé a pleuré tout le long du chemin;∎ don't close the curtains all the way ne fermez pas complètement les rideaux;∎ prices go all the way from 200 to 1,000 dollars les prix vont de 200 à 1000 dollars;∎ figurative I'm with you all the way je vous suis ou je vous soutiens jusqu'au bout;∎ familiar to go all the way (with sb) aller jusqu'au bout (avec qn)en route;∎ I stopped several times along the way je me suis arrêté plusieurs fois en (cours de) route;∎ figurative their project had some problems along the way leur projet a connu quelques problèmes en cours de route∎ I prefer chess by a long way je préfère de loin ou de beaucoup les échecs;∎ this is bigger by a long way c'est nettement ou beaucoup plus grand;∎ he's not as capable as you are by a long way il est loin d'être aussi compétent que toi;∎ is your project ready? - not by a long way! ton projet est-il prêt? - loin de là!1 adverb(incidentally) à propos;∎ by the way, where did he go? à propos, où est-il allé?;∎ by the way, her brother sings much better soit dit en passant, son frère chante beaucoup mieux;∎ I bring up this point by the way je signale ce point au passage ou en passant(incidental) secondaire;∎ that point is quite by the way ce détail est tout à fait secondaire∎ to go by way of Brussels passer par Bruxelles∎ by way of illustration à titre d'exemple;∎ she outlined the situation by way of introduction elle a présenté un aperçu de la situation en guise d'introduction;∎ by way of introducing himself, he gave us his card en guise de présentation, il nous a donné sa carte;∎ they receive money by way of grants ils reçoivent de l'argent sous forme de bourses(a) (in either case) dans les deux cas;∎ either way I lose dans les deux cas, je suis perdant;∎ shall we take the car or the bus? - it's fine by me or I don't mind either way tu préfères prendre la voiture ou le bus? - n'importe, ça m'est égal(b) (more or less) en plus ou en moins;∎ a few days either way could make all the difference quelques jours en plus ou en moins pourraient tout changer∎ the match could have gone either way le match était ouvert;∎ there's nothing in it either way c'est pareilde façon à ce que;∎ she answered in such a way as to make me understand elle a répondu de façon à ce que je comprennede telle façon ou manière que∎ she receives little in the way of salary son salaire n'est pas bien gros;∎ what is there in the way of food? qu'est-ce qu'il y a à manger?;∎ do you need anything in the way of paper? avez-vous besoin de papier?;∎ he doesn't have much in the way of brains il n'a rien dans la tête∎ we met in the way of business nous nous sommes rencontrés dans le cadre du travail;∎ they put me in the way of making some money ils m'ont indiqué un moyen de gagner de l'argentfamiliar pas question;∎ will you do it for me? - no way! tu feras ça pour moi? - pas question!;∎ no way am I going to tell him! (il n'est) pas question que je le lui dise!;∎ there's no way that's Jeanne Moreau! tu rigoles?, ce n'est pas Jeanne Moreau!∎ it's on my way c'est sur mon chemin;∎ you pass it on your way to the office vous passez devant en allant au bureau;∎ I'll catch up with you on the way je te rattraperai en chemin ou en route;∎ to stop on the way s'arrêter en chemin;∎ on the way to work en allant au bureau;∎ I'm on my way! j'y vais!;∎ she's on her way home elle rentre chez elle;∎ he's on his way to Paris il est en route pour Paris;∎ on his way to town he met his father en allant en ville, il a rencontré son père;∎ we must be on our way il faut que nous y allions;∎ to go one's way repartir, reprendre son chemin∎ she has a baby on the way elle attend un bébé;∎ her second book is on the way (being written) elle a presque fini d'écrire son deuxième livre; (being published) son deuxième livre est sur le point de paraître;∎ she's on the way to success elle est sur le chemin de la réussite;∎ the patient is on the way to recovery le malade est en voie de guérison;∎ she's (well) on the way to becoming president elle est en bonne voie de devenir président;∎ the new school is well on the way to being finished la nouvelle école est presque terminéeen fin de compte;∎ I've done quite well for myself one way and another je me suis plutôt bien débrouillé en fin de compte(a) (by whatever means) d'une façon ou d'une autre;∎ one way or the other I'm going to get that job! d'une façon ou d'une autre, j'aurai ce boulot!∎ I've nothing to say one way or the other je n'ai rien à dire, ni pour ni contre;∎ it doesn't matter to them one way or another ça leur est égal∎ a month one way or the other un mois de plus ou de moins∎ to go out of one's way s'écarter de son chemin, dévier de sa route, faire un détour;∎ I don't want to take you out of your way je ne veux pas vous faire faire un détour;∎ figurative don't go out of your way for me! ne vous dérangez pas pour moi!;∎ figurative she went out of her way to find me a job elle s'est donné du mal pour me trouver du travail18 under way∎ to be under way (person, vehicle) être en route; figurative (meeting, talks) être en cours; (plans, project) être en train;∎ the meeting was already under way la réunion avait déjà commencé;∎ the project is well under way le projet est en bonne voie de réalisation;∎ Nautical the ship is under way le navire est en route2 adverb∎ to get under way (person, train) se mettre en route, partir; (car) se mettre en route, démarrer; figurative (meeting, plans, talks) démarrer;∎ they got the plans under way ils ont mis le projet en route;∎ the captain got (the ship) under way le capitaine a appareillé;∎ the ship got under way le navire a appareillé ou a levé l'ancre►► American way station Railways petite gare f; figurative étape f;∎ a way station on the road to success une étape sur la route du succèsⓘ We have ways of making you talk Il s'agit de la formule prononcée par les membres de la Gestapo dans les films de guerre anglais des années 50 et 60 lorsqu'ils interrogent des prisonniers de guerre britanniques. Aujourd'hui, on emploie cette expression ("nous avons les moyens de vous faire parler") pour plaisanter en prenant l'accent allemand lorsqu'on veut obtenir une information de quelqu'un.
См. также в других словарях:
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